A collaborative effort between the Japanese automaker and Japanese anime company Studio 4°C, PES: Peace Eco Smile is a new web promotional anime series that centers around PES, a traveller from space, and NaSuBi, a mysterious life-form who is enamored by the charm of Earth. The car of choice for these strangers in a new world? The Prius, particularly the Prius Liftback and Prius C hatchback. These two hybrids seem to be as much a part of this series as the two main characters are. A Lexus LFA (likely the ride of the antagonist) and the Toyota Camry hybrid also have a role to play. Each anime short in the campaign will be three to four minutes long and will be posted on Toyota's specially-dedicated website. (Source: Auto Tribute)
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"PES: Peace Eco Smile" is a Sci-Fi/Love Story created to sell the Toyota brand. The animation is very good, some of the designs and events are quite imaginative. The character designs remind me of Kino no Tabi, they are very good as well. The music is well implemented, and the some of the songs are catchy. The Seiyuu are good. And the SFX fit the series. I assume that this is a children's series, or at least I hope so. That would go against their advertising though, why would a 8 year old want to buy a Toyota vehicle? PES is an alien who has crashed down to earth for whateverreason, with his alien friends named "NaSuBi". After Pes saves a random girl from falling off a bridge, she kisses him for no reason (it looks ridiculous in the show), her name is Kurumi. His space ship crashes into a river. Ken is Kurumi's brother, and Sho is Kurumi's friend who plays in a band, you never hear their music. The story is bad. Just cause people call an alien space craft a UFO, does not mean that an alien would call it a UFO as well. UFO is an acronym for Unidentified Flying Object, that could be anything that is flying in the air and you don't know what it is. I wish someone told the writers things like this before they released the script, most of the events in this anime are preposterous, and silly. Not in a good way like Gurren Lagann. No matter how shiny and creative the visuals were in each episode, I was very bored, and that is sad. This series would have worked much better if it were 7 music videos with catchy, fun songs, like most of the last episode. That was much more entertaining than the story they told. --- I don't like seeing time, effort, and talent wasted in productions like this. Especially when everything except for the script is talented. This is merely an advertisement for the Toyota brand. I believe they missed their target audience. This series would have worked much better as 7 music videos for catchy and fun bands. The only people I would recommend this series to are people who are interested in animation and want to use this series as a bit of inspiration. But that is even stretching this series pretty thin.
To be completely honest, there is no reason to watch this anime if not for the incredible visuals. Each episode is a few minutes long and aside from the nice drawing style there's only few that keeps your attention. It's a poorly made excuse for a toyota commercial that at first still tries to teach driving lessons at the end of each episode and a bit of slice of life enjoyment in each episode. But from "useful driving lessons" they slowly start to hover over to even more toyota advertising by listing the advantages by driving exclusively toyota cars instead of actually useful driving tips. The positiveside to the anime is that it's so short, which means that even though it's so poorly designed you'll still be able to enjoy the few minutes of entertainment without feeling like you wasted too much time on the anime.